Title: Public relations manager, Wellmark Blue Cross and Blue Shield
Family: Husband Ryan Roof; son Reid; daughter Kendall
A reason why she is a Forty: Roof serves as president of the Public Relations Society of America Central Iowa Chapter, leading a board of 31 volunteers to create an exceptional member experience that educates, inspires, guides and galvanizes a diverse community of ethical, strategic communications professionals in Iowa.
What drives her: Iowans’ health. “I helped launch the Healthy Hometown Powered by Wellmark initiative to enhance the well-being of Iowans. Today, more than 24 percent of the Iowa population has been impacted by this initiative. My drive comes from wanting all Iowans to live in a community that is positioned to make the healthy choice the easy choice for their citizens,” she said.
An interesting fact about Roof: She was the 2000 Iowa Pork Princess. During her year-long reign, she traveled promoting pork and dispelling myths about modern pork production.