Ali Kraayenbrink
Partner, Vesel Technology
Age: 39
Education: Bachelor of Arts in business communication studies, Iowa State University
Husband: Taylor Kraayenbrink
Children: Parker (girl/8), Quinn (girl/5), Brooks (boy/2)
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Tell us some of your proudest accomplishments or accolades.
Involvement in various community initiatives and serve on numerous community committees and advisory boards.
Iowa Chef Challenge Community Champion (I raised $30,000 to further the mission of serving those with intellectual and developmental disabilities).
Awarded a global volunteer impact award from my former Fortune 500 employer.
West Des Moines Leadership academy graduate.
Business partner/owner.
What’s an experience or memory that influenced how you saw the world or what you wanted to do in life?
Transitioning from corporate recruiting to building our own staffing and recruiting firm reshaped how I see work and leadership. Entrepreneurship pushed me beyond comfort, teaching me grit, accountability and how intentional risk can create meaningful impact — for clients, candidates and in my community.
What’s one decision you made early in your career that had an outsized impact?
Early in my career, I chose to say yes to roles and mentors that stretched me beyond my job description. That decision accelerated my growth, built confidence and gave me a foundation that later made entrepreneurship possible. It was so much more impactful than chasing any corporate titles.
What are your aspirations for the future?
My aspiration is to build a lasting organization that serves clients, candidates, right here in our community, while intentionally giving back through mentorship, service and partnerships that strengthen the local workforce and create impact beyond individual placements. I also hope to use this platform to consistently give back to my community and help those less fortunate and continue to give my time and abilities.
What are you still working on to improve as a leader?
I’m constantly focused on modeling work-life balance as a mom and leader, creating a culture where our team, clients and candidates can grow, succeed and excel professionally while still prioritizing family and personal well-being. Being a present wife and mother is my greatest joy and number one priority.
What’s one piece of advice you’d give to a young professional?
Trust your own mindset and create your own vision — don’t wait for reassurance or approval of others. If you want something, go for it. Remember, it’s powerful and rare to be different, and embracing what makes you unique can open doors no one else even sees!
What’s one regular habit that’s made you successful?
I prioritize my consistent relationship with Christ. I fearlessly trust that God is working in ways I may not see and that is so important to me. This fuels resilience, clarity and focus, helping me lead with purpose, creativity and confidence in both life and business! He is my number one.
What’s one outdated way of thinking that you’d like to challenge?
Waiting for permission. I want to challenge the idea that you “need” approval to take the next step. Bold decisions, ownership and trusting your vision often lead to the biggest opportunities!!! There is not a “perfect” time – so start today!
What is one issue you would like to see Central Iowa leaders address, and why?
We are growing quickly but our pace of life – especially for working parents, caregivers and entrepreneurs – often outpaces the support systems in place. I would love to see the continued work and efforts from our leaders for mental health support and burnout prevention for families and overall working professionals.
What’s one fun fact about you?
I recently reaffirmed my baptism at our church home, Hope Waukee. It was an incredibly special experience to share that milestone alongside my 8-year-old daughter, Parker, and my 74-year-old father. It was an unforgettable moment for us to do this all together.
Hobbies: I am a lover of pickleball, happiest when I am with my family near a beach or a firepit, and I prioritize lifting weights and walking to show up as the best version of me.
What is one word that best describes you?
Magnetic.
What’s one food you think people must try in the Des Moines area?
Paula’s Diner (located in Valley Junction) – fresh tenderloin and/or a “Maid-Rite.”
What’s the funniest or most surprising thing that’s happened to you recently?
I was in Katy, Texas, at a huge Marriott for a friend's wedding. I got stuck in an elevator for about an hour. Luckily my husband noticed I was missing along with some others in the lobby. Unfortunately, the alarm button wasn’t working – it was so scary. They contacted the fire department, and they got us out safely.
What’s your favorite tradition to participate in locally?
Thanksgiving Turkey Trot with my husband and kids.
What is your go-to snack?
Thin Triscuit crisps and sharp cheddar cheese.